God vs. Marketing

Nobody's coming to heaven anymore. God consults with marketing.
"Okay. Who's your target audience?"
"People."
"That's far too general. How do you expect to position a brand to everyone? It's impossible. Let's narrow it down."

[Later]
"So you're saying that the incentive is that they get to look at you and sing your praises foreternity."
"Yes."
"And you think that's an incentive."
"Of course. Wait. What are you implying?"
"It's just that that is most likely not an incentive for the majority of your audience."
"But I created them!"
"But that's not enough. You need them to want what you're offering now."
"Well, that's why I created hell. So if the carrot didn't work, the stick might."
"So the alternative incentive is fear of eternal punishment."

Who's more wrong - God or marketing?